Our mission is simple: to make every girl feel seen, supported, and celebrated as she grows into womanhood. RiteUndies by Rite of Passage creates age-appropriate, stylish undergarments designed to be her first layer of confidence.

Rite Undies is a modern intimate apparel brand designed for tween and teen girls.
We offer soft, age-appropriate bras and panties that prioritize comfort, confidence, and growth. Rooted in the belief that every girl deserves a gentle and stylish transition into womanhood, our brand embodies softness, strength, and thoughtful design, trusted by caregivers, loved by girls.
This is more than underwear. It's a rite of passage.


We’re getting everything ready behind the scenes.